Rook Enterprizes Web Design logo
Web sites for business or personal use.
You should focus your design on achieving the results stated in your Website plan. Don't include something just because it is cool or fun unless that's the idea behind your site. Always keep your target audiences in mind - ensure your design is based on their knowledge, needs and values.

First of all you have to think about your writing style. because...web readers tend to skim over information rather than read it. Why? 1) It's hard on the eyes to read much on a computer monitor. 2) The reading speed on a screen is about 25% below reading the same material on paper. The solution? Get your message across as quickly as possible.
When designing your Website you should keep the following general design principles in mind:

A site should be useful.
A site should have a purpose.
A site should operate quickly, pages should download fast.
A site should be structured to allow visitors to navigate with ease.
Graphics should be kept to a minimum to allow fast loading of your web pages.
Use standard headers and footers for each of your web pages..
Use the same background color or image throughout your site. (White is most common color)
Use the same color for your text throughout your site. . (Black is most common color).
Use a common font size and color for specialized text segments.
Establish site wide consistency rules.
Keep it simple.

Using the guidance above, create an outline for every page of your Website.


The real purpose of the Web is that files can be linked. These files can include documents, images, movies or sounds. Links also called hyper-links or anchors, may be external to your site or internal.


With a careful selection of icons, bullets, and bars you can give your site a personality all its own. But, if you over use graphics, they can seriously slow down the page's loading time and clutter the page's design. Start making your graphics now! 

Sound and Video

Sound and video files can be part of your Website, but use caution. Use audio that does not jar or distract your visitors and be sure to include a control to turn mute the sound. Be aware that videos take some time to load.

Photo Galleries

There are almost endless varieties of gallery styles, but try to be consistant with the overall design of your site.

Banners, Footers, Logos, Headers and Buttons

To maintain consistency, your headers, banners, logos and buttons should look the same on every page. The header is the first line of text, banner or logo you want readers to see at the start of each page. Footers should contain some important information & links like :

URL of your site.
About you/your site
Your contact link etc.


Design your site so that users can easily navigate through it. Always include a "Go to top" link at the bottom of large pages so that users can easily return to the beginning of the page. Make sure to place navigation links on each page that allows visitors the ability to jump back and forth between the major areas of your site.


Visitors feedback is a very important to improving your site. As a minimum provide your e-mail address so that users can provide you their comments, suggestions and opinions. Make sure this is included on each page.
Create Your Pages. Now it's time to go to work! Using the ideas you joted down for your pages. Or, your topic or the sentence outline you created. Develop a text file containing the content for each Web page.

Update the "How" paragraph of your Website Plan to reflect:

Colors for your:

page background,text, active link color and visited link color.

Folder name for your:

links (include URL), images, and sound file.

Folder name for your:

standard header, footer and navigation scheme.

Folder name for your:

text files.